Social Media can be an effective way to boost eCommerce sales, reinforce your brand and introduce new customers to your business. It is critical for all businesses to use social media to market their products and services, this applies to huge international companies as well as small individual startup businesses.
The need to have an effective social media marketing plan is more important now than ever before. Through the ever-increasing popularity of Facebook, Instagram, Snapchat, and Twitter, as a business you need to make sure you are actively using these platforms efficiently to engage with your audience.
There are many social media platforms to choose from with each offering its own unique advantages to engage and generate sales. Marketing through social media online can be much more cost-effective and reach a much wider audience versus traditional high-end marketing strategies offline.
If you are thinking about boosting sales for your business, here are some of the ways in which you can leverage social media to boost sales:
Social Media Competitions
A clever way of boosting eCommerce sales is through social media competitions. Competitions are a great way to encourage sharing of your eCommerce products across various social media platforms. These types of competitions work best during current sales like Black Friday, exciting announcements, or even for a new product launch.
Your social media competition could be in the form of a prize giveaway, it’s important to make this competition relevant to your target audience. These competitions give people an incentive to share and generate attention to your brand which will impact with a sure boost in sales.
Social Media Influencers
Social media influencers are a great way to boost sales as they can promote your products to a large, engaged following. The key here is to find influencers in your niche and ask them to promote your product in exchange for free samples or payment.
Consumers are highly impacted by social media influencers, brands must utilize these platforms to increase visibility and drive sales. A Twitter report revealed that around 40% of Twitter users purchased a product or service directly from the tweet of a social media influencer.
Running Flash Sales
Most social media users have one fear in common and it is the fear of missing out. As such, the concept of flash sales engages with them perfectly. By running flash sales, you are offering your products at a reduced or special price for a limited period.
Social media can be used to promote the sale a few weeks prior to the flash sale. This will create anticipation around the flash sale to help increase exposure. Flash sales serve to be a great way of increasing your brand awareness while increasing engagement. Through these sales, your social media channels will be flooded with people wanting to check your posts for the latest updates.
This can provide a quick boost in sales and the potential to increase sales in the long run by engaging with new customers.
Social Media Advertising
Social media has the potential to engage with millions of users around the world. Despite your best efforts and marketing strategies, sometimes it is difficult to engage with your target audience.
A great way to make sure they notice your brand and products is through social media advertising. All social media platforms have the option to create and promote your content. Through social media advertising, you will have increased visibility of your brand across the whole platform which will be sure to boost sales.
By Mark Ollerton - Freelance Writer